3/28/2023 0 Comments Hard rock cafe international drive![]() Hard Rock is the first company in the hospitality sector to implement this program designed to help victims in bad situations. “The Twentyfour-Seven Anti-Trafficking QR code breaks the cycle by providing relevant and accurate information to victims so they may obtain help. “Victims who are being trafficked are constantly fed false information by their traffickers,” said Tsvetelina Thompson, Managing Director of Twentyfour-Seven. The Twentyfour-Seven Anti-trafficking QR Code® was created by survivors to help those vulnerable to trafficking, the QR code sticker will be placed in bathrooms, elevator waiting areas, transportation waiting areas, and parking lots. To advance communications, Hard Rock and Seminole Gaming represent the first hospitality company to pilot a QR code on its properties that will provide information on trafficking, and for those who may need it, direct access to immediate help resources. Hard Rock is improving how the hospitality industry provides information and support to those who need it, while also deterring traffickers from targeting its properties. After completing a 90-day transition period, they can work to forge opportunities across a range of roles, to learn and grow as hospitality professionals.įirst Hospitality Company to Implement Twentyfour-Seven QR Code ![]() Participants will receive employment with Hard Rock Cafe Times Square and Hard Rock Hotel New York. “This program seeks to not only offer jobs at Hard Rock, but to help these youth build careers by offering the experience, training and knowledge to build long-term futures in the global hospitality industry.” “Vulnerable and exploited youth need stable employment to transition their lives from the street to a better future,” said Julie Farer, Executive Director of Covenant House New York. These hurdles can be particularly difficult for people of color, those within the LGBTQ+ community, or who come from backgrounds of poverty and abuse. Through a partnership with Covenant House New York, the largest provider of runaway and homeless youth services in New York City, the program aims to enable youth to overcome systemic barriers, achieve sustainable independence, and break free from cycles of poverty and homelessness. To help vulnerable youth avoid risks or escape a life of trafficking, Hard Rock is providing access to careers in hospitality. Youth Employment Program with Covenant House New York This January, Hard Rock is expanding and innovating its direct support for victims, survivors, and at-risk youth, through partnership programs. ![]() “Hard Rock is committed to working with our community partners across the country and the world to innovate solutions that help prevent human trafficking,” said Jim Allen, Chairman of Hard Rock International. In May 2022, the company signed the ECPAT Tourism Child-Protection Code of Conduct, the world’s first and only voluntary set of business principles travel and tourism companies can implement to prevent sexual exploitation and trafficking of children. ![]() Human trafficking, which includes commercial sexual exploitation and forced labor, is a complex challenge for the entire global hospitality industry because it intersects a range of organized criminal activities.įor several years, Hard Rock has implemented comprehensive protocols to increase awareness of and prevent human trafficking, including training over 27,000 hotel and casino team members globally and collaborating with community partners and advocacy groups. 10, 2023 /PRNewswire/ - Hard Rock International is marking National Human Trafficking Awareness Day, tomorrow January 11, by expanding action to strengthen the industry’s role in combatting and preventing human trafficking.
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